Be Authentic and Entertaining

Creating an authentic and humorous posts on social media is vital to engage and interact with the audience. There are numerous meanings of “authenticity”. We can view it as genuineness and humanness that makes a brand more trustworthy.

Last week, I decided to create a social media experiment using 2 platforms – Facebook and Camera360. Camera360 is an image-editing tool that will allow users to apply tons of exceptional effects of every kind of images most particularly those “selfie” images. The app is available in Google App and iTunes.

1st Port

I posted my “selfie” image on Facebook that I took using Camera360 with this caption “Do you wanna see the good/funny side of me? Here you go. Lol.”

Before starting my experiment, I was only hoping to get around 20 likes. After 2 days, I received 103 likes, which was remarkable. Around 10 of my Facebook friends commented on the image. Some enjoyed seeing my post but my parents were not happy at all. Moral lesson, don’t add your parents on social media!

Within 24 hours of my so called “experiment”, I posted another image on Facebook thanking everyone who liked my previous post. The main message of the post was not only to extend my gratitude to everyone who enjoyed my picture but to stop them liking my post. However, my Facebook friends’ heads are as hard as rocks. I got more 80 likes and I was exhilarated by the unexpected result. I got more comments on my second post. And my #1 fan, my dad, was one of the people who was disturbed by what he saw.

2nd Post

Kidding aside, if you would like to increase your engagement with your audience on social media platforms, you have to find ways to be entertaining, relevant and authentic.

Why Did I Decide to Join the Advertising - Account Management Program?

“Hey Odecca, let’s run a newspaper ad using a local newspaper. You have an option whether to place an ad using The Mississauga News, 24 Hours or Employment News. We have a limited budget allocated in this project. Please implement this project ASAP.”

That was one of the hardest tasks that was assigned to me by the owner of my previous company. I had tons of questions. Some of those questions included “How will I successfully implement this project?”, “What are the available resources that I can use?” or “Who will be helping me to run this project?”

I asked my supervisor plenty of questions and she simply said “I will connect you with the advertising reps, show you some examples of our previous ads and you’re in-charge of the entire process. You have to analyze the market and figure out which location would you like us to run the ad.”

Wow! That was a great start!

I was overwhelmed. I thought I was not ready for this challenge because I never handled this type of project before. I only had a couple of advertising courses when I was in the Marketing program at Sheridan and I did not have an in-depth knowledge in this area. The result? The ad run for 3 months. But before the first ad was published, I encountered many challenges pertaining to circulation, coverage, terms and conditions, ad sizes and many more. It was challenging but exciting.

This made me realize that I have to do something to fill the gaps that I need to improve as a Marketer. I started checking Sheridan’s website and found Advertising Account Management program. I applied and got accepted in the program. Sweet! I can’t wait to tell you more about this program. So far, I am loving it!